With over 100 years of combined experience, we have the best team for your job to be done
Our people behind the scenes
René Krebs
CEO
… started his career with a federal diploma as a premedia specialist, then sought out new challenges in 2D and 3D animation. After graduating in digital film and animation from the SAE, he felt drawn steadily deeper into the world of moving images. A bachelor's in game design from Zurich University of the Arts put him on track to an interactive future. A passionate conceptual designer and spinner of ideas, he sees the rise of gamification as opening up new and exciting possibilities.
Martin Tuor
CTO
…entered professional life with a federal diploma in computer science and a fascination for programming. He subsequently broadened his horizons into graphics. As a self-taught perfectionist in this field, his favourite disciplines include 3D, interactive design and animation.
Roland Hochuli
Head of sales / Consulting
… started with a federal diploma as an electronics engineer. He soon moved out into the field: as a support engineer at an American company, he was responsible for Switzerland and Austria and gained international work experience. He entered the IT and telecommunications sector as an account manager a little over 20 years ago. Customer advice and support are among his favourite work.
Regula Gerber
Fullstack developer
...started with webdesign as a side job in her 20ies while studying media science and IT. She didn't get a degree there, but changed to study illustration fiction at the Lucerne University of Applied Sciences and Arts while earning her money setting up Drupal websites and getting into PHP Programming. Starting at Side Effects AG she found a job which combines both, the creative and the logical side and she lives the dream to get to learn new things everyday.
Pascal Zirn
3D / Motion Designer
… got into image processing as early as his fifth school year. His fascination for multimedia – web, video, motion, VFX, games – made him the classic autodidact. He has wide-ranging know-how in various disciplines and continues to expand his knowledge. He earned a bachelor's in character animation and left a career in the web business to pursue his real passion of 3D/CGI. "My best decision so far!"
Nina Wagner
Project Lead
is experienced with digital twins and their counterparts: physical twins. While working as an engineer, she gained hands-on experience regarding product development and complex machinery. These objects’ aesthetics provoked her interest in industrial design, which led her to study at the Zurich University of the Arts. During her studies, she got fascinated by the sheer infinite possibilities of virtual 3D applications. She immersed herself in virtual 3D – visualizing, animating, creating virtual realities. Now she incorporates her knowledge to perfect your machines by creating their enhanced siblings.
Marius Gherga
Fullstack Developer
... entered professional life with a federal diploma in computer science and picked up a passion for web development. 15+ years of experience, exposure to multiple technologies and business areas allowed him to grow as a software architect and IT consultant. 3D, interactive design and animation were areas that he was not engaged with for years. He was intrigued by the Side Effects products and vision, so he decided to take the opportunity and join the team.
Petra Kovacs
Marketing Manager
...already during her studies in Social Sciences, she was interested in organizations that deal with people and their true motivators and needs. During her activities she gained practical experience in marketing strategies, social media campaigns and content management. She developed great passion to understand diverse customers using thorough analysis as a starting point to promote creativity!
Patrizia Wegmann
Office Managerin
... has completed a commercial apprenticeship and deepened her education in the field of human resources. Through her many years of professional experience, she has build organizational talent and has acquired extensive knowledge in the areas of personnel, accounting, event management and administration. Due to the great variety of tasks as office manager, she makes every day exciting and varied.
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