With over 100 years of combined experience, we have the best team for your job to be done
Our people behind the scenes
René Krebs
CEO
… started his career with a federal diploma as a premedia specialist, then sought out new challenges in 2D and 3D animation. After graduating in digital film and animation from the SAE, he felt drawn steadily deeper into the world of moving images. A bachelor's in game design from Zurich University of the Arts put him on track to an interactive future. A passionate conceptual designer and spinner of ideas, he sees the rise of gamification as opening up new and exciting possibilities.
Martin Tuor
CTO
…entered professional life with a federal diploma in computer science and a fascination for programming. He subsequently broadened his horizons into graphics. As a self-taught perfectionist in this field, his favourite disciplines include 3D, interactive design and animation.
Olof Henricsson
Chief Operating Officer
… after a PhD in Computer Vision at ETH Zurich he worked as a strategy consultant at Boston Consulting Group before spending 12 years at Nokia Networks in various executive positions. During the last 12 years he has worked for smaller high-tech companies in the areas of AI/Data Analytics, Security, and Mobility solutions. His focus and passion lies squarely within strategy, international sales, technology and new business development.
Roland Hochuli
Head of sales / Consulting
… started with a federal diploma as an electronics engineer. He soon moved out into the field: as a support engineer at an American company, he was responsible for Switzerland and Austria and gained international work experience. He entered the IT and telecommunications sector as an account manager a little over 20 years ago. Customer advice and support are among his favourite work.
Regula Gerber
Fullstack developer
...started with webdesign as a side job in her 20ies while studying media science and IT. She didn't get a degree there, but changed to study illustration fiction at the Lucerne University of Applied Sciences and Arts while earning her money setting up Drupal websites and getting into PHP Programming. Starting at Side Effects AG she found a job which combines both, the creative and the logical side and she lives the dream to get to learn new things everyday.
Stefan Leithner
Mediamatician
… he took first steps into the creative-technical industry in his childhood, creating 3D projects due to his deep interest in gaming. Later he visited the propaedeutics of art as first engagement in the creative industry. He developed a variety of analog and digital media skills throughout his hands-on experience in a printshop and as a mediamatician EFZ in a non-profit media agency. With his true passion for the creation of 3D design and animation, he is happy to apply his skills as mediamatician at Side Effects AG, contributing to the products and goals of the team.
Partner- and memberships
