OUR
MISSION
At Side Effects, we aim to empower innovative companies to showcase and sell their complex products through our immersive 3D content platform. In a digital-first world, we help businesses unlock the full potential of interactive, connected, and collaborative 3D content across diverse industries and departments worldwide.
SHAPING THE FUTURE
WITH OUR 3D SOLUTIONS
Side Effects has developed an industrial software solution, with which leading companies, on their own,
digitally transform their product experience. Our software solution has been deployed
to enable the digital transformation of sales, marketing, services, training, and assembly activities.
The created digital 3D twin can be re-used across the entire company.
Building on a 3D digital twin of your physical machine, customers can effectively demonstrate their unique product features and system advantages in an interactive, visual 3D format on virtually any output device and format.
Our software is ideal for presenting and interacting with complex products or workflows that benefit from spatial visualization. The software allows even users without prior CAD experience to create 3D experiences: product presentations, virtual showrooms, digital Expo-twin and stunning interactive video presentations
for web brand building.
TEAM
MEMBERS
Our dedicated team combines expertise and passion to develop innovative solutions and achieve excellent results together.
… started his career with a federal diploma as a premedia specialist, then sought out new challenges in 2D and 3D animation. After graduating in digital film and animation from the SAE, he felt drawn steadily deeper into the world of moving images. A bachelor's in game design from Zurich University of the Arts put him on track to an interactive future. A passionate conceptual designer and spinner of ideas, he sees the rise of gamification as opening up new and exciting possibilities.
Fabian Göbel
Customer Success & Projekt Manager
... earned his PhD from ETH Zurich, where he worked as a Researcher at the Chair of Geoinformation Engineering. As a Research Intern at Microsoft, he contributed to a patented gaze-based interaction method for Mixed Reality and has spent the past two years designing and developing custom Mixed Reality applications. Fabian is passionate about using the latest technology and well-established principles to create intuitive user experiences.
Rino Dal Farra
Interaction Designer / 3D Generalist
... holds a Bachelor of Arts with Honours in Game Art Animation from SAE Institute Zurich. Driven by a passion for combining artistic creativity with technical problem-solving, he began his career as an apprentice focused on 3D data optimization. Over time, his role expanded to include quality assurance, managing client projects (such as manuals and presentations), and training clients on software use. Today, he is a full-time 3D Generalist and Interaction Designer at Side Effects AG.
Martin Tuor
CTO
…entered professional life with a federal diploma in computer science and a fascination for programming. He subsequently broadened his horizons into graphics. As a self-taught perfectionist in this field, his favourite disciplines include 3D, interactive design and animation.
Regula Gerber
Fullstack developer
...started with webdesign as a side job in her 20ies while studying media science and IT. She didn't get a degree there, but changed to study illustration fiction at the Lucerne University of Applied Sciences and Arts while earning her money setting up Drupal websites and getting into PHP Programming. Starting at Side Effects AG she found a job which combines both, the creative and the logical side and she lives the dream to get to learn new things everyday.
Natascha Dübi
Junior Interaction Designer & 3D Generalist
… completed a Bachelor's degree in Game Design at Zurich University of the Arts, where she developed a keen interest in 3D Modelling and Interaction Design. Initially joining Side Effects AG as an apprentice, she leveraged her passion for teaching and supporting others to fully integrate into the team. She now contributes significantly to various aspects of customer projects and software testing at Side Effects AG.
Olof Henricsson
COO
… after a PhD in Computer Vision at ETH Zurich he worked as a strategy consultant at Boston Consulting Group before spending 12 years at Nokia Networks in various executive positions. During the last 12 years he has worked for smaller high-tech companies in the areas of AI/Data Analytics, Security, and Mobility solutions. His focus and passion lies squarely within strategy, international sales, technology and new business development.
Petra Kovacs
CPO
... during her social sciences studies, she developed a strong interest in organizations focused on understanding people’s true motivations and needs. Throughout her career, she gained valuable experience in marketing strategies and project management. Her passion lies in understanding diverse customer groups through in-depth analyses, using these insights as a foundation for fostering creativity.
Jamie Lam
Junior Frontend Developer
… completed an apprenticeship at ETH, where he was responsible for developing microservices an frontend components for internal tools. He is currently pursuing a Bachelor's in Computer Science at ZHAW, further advancing his expertise in software development. With a strong focus on creating intuitive and engaging user interfaces, he is dedicated to crafting digital experiences that users enjoy. His blend of technical proficiency and design sensibility helps to deliver solutions that enhance both usability and functionality.
Roland Hochuli
Head of sales / Consulting
… started with a federal diploma as an electronics engineer. He soon moved out into the field: as a support engineer at an American company, he was responsible for Switzerland and Austria and gained international work experience. He entered the IT and telecommunications sector as an account manager a little over 20 years ago. Customer advice and support are among his favourite work.